Marketing With Chris Imamshah

Viral What? Not On MY Computer You Don’t

October 14, 2008 on 8:33 pm | In Must See | 5 Comments

How many of you freaked out when you first heard of viral marketing? How many of you have never heard the term and are reading this thinking you had better in order to protect yourself and your computer? When I first heard of it, I thought it definitely could not be a good thing. I have since learnt very different and would like to put your mind at ease about it also. This post will explain what viral marketing is, how it works an why you should definitely be doing it as part of your overall marketing strategy.

Let me explain viral marketing for you in layman’s terms. You give away a digital product for FREE. It could be your own product or a product that you have purchased the rights to. Let’s use the example of an e-book. You give away this e-book for free. Now in this e-book you have links to websites that would pay you if something is purchased. So the links in the e-book could be to affiliate products that you promote or to your own sales-page if you have one.

This is no get-rich quick scheme and can take quite a while for you to reap the rewards. Still it is a highly effective tool since everyone loves to receive something for free, especially if it provides value to them.

One of the benefits of this strategy, as well as the potential for torrential traffic to your website or affiliate links, is that it helps to brand you on the internet. Your name gets circulated all over the internet and people come to see you as an expert in the niche your e-book pertains to.

The second part of viral marketing that is so effective is that the person who receives your e-book for free, you also give them the rights to distribute the e-book to others whether for free or to sell it if they choose to do so. So you are allowing them to sell something that they received for free. How cool is that?!

Are you beginning to see why they call it viral marketing yet? It’s like the old ad that says “I tell a friend, and they tell a friend and so on and so on”. Very powerful stuff you have to admit.

If your e-book has value then your viral marketing strategy should become highly successful and once that happens you could not stop the tremendous flow of traffic to your websites and affiliate links…and who would want to?! Go Viral !!!

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