Marketing With Chris Imamshah

How To Create Traffic-Pulling Content

When you are trying to think of creating content for your website, stop and think about the websites that you visit frequently and why. What is it that you like about these websites the most? Chances are that the webmaster has certain qualities that come through in the content at the website.

The principles I am going to talk about here I did not come up with myself. I actually learned them from a course I took not too long ago and they make perfect sense which is why I am sharing them with you.

The principles are known as the “4 H’s” of creating unique and interesting content.

1. “Heartfelt” – Be honest when you are writing your content. It definitely comes through and makes your readers become more in tune with you. For example, if you are going to do a product review but have not yourself used the product, then do not do say that you have. In your review simply explain that your review is based on research that you have done on the product.
2. “Human” – Wherever possible, use stories to illustrate your point. People love to hear and read stories. This is part of the reason, too, that TV and now video marketing are so huge in popularity as they tell a story to the viewer.
3. “Helpful” – You always want to add value to your reader’s / viewer’s lives whenever you create any content, whether it be an e-book, a PDF report, a video, blog post or an audio. Try to answer a question they may have.
4. “Humor” – People tend to remember something or somebody who made them laugh so try to incorporate humor into your content as well.

Keep these 4 bullet points in mind while you create your content and I bet you will see tremendous traffic as a result.