Marketing With Chris Imamshah

10 Tips To Super-Selling Copywriting

10 Tips To Super-Selling Copywriting:

You want to make sure that every time you go about writing a Sales Letter that you maximize its potential and effect. You need to pre-think your customers’ mindset before you set about writing sales copy to captivate their attention.

Here are 10 tips to writing a Super-Selling SalesLetter.

1. Headline – Your headline is key. If your target audience is not captivated by your headline in order to take the necessary action of clicking on your ad then you will have lost the game right here. Make it something compelling for your reader to want to read more. Use descriptive words and phrases that stimulate interest in the main benefit of whatever it is you are offering.

2. Talk To Your Reader – Write your salescopy as though you are speaking directly to your reader in a conversation. Use the words “You” and “Your” as much as possible. Consider what they may ask or object to and answer these possible objections or questions in your salescopy.

3. Assume Nothing – Always make it 100% clear what benefits the reader should expect from whatever it is that you are selling. Make all action steps that you want the reader to take 100% foolproof.

4. Write Simply – Make sure that your sales letter is easy to read, has a smooth flow from one idea to the next. You need a compelling first line as well as a motivating last line that will drive your reader to take the action step(s) you want them to take.

5. Write Short Paragraphs – You want to make everything as easy as possible for your readers. Long paragraphs tend to lose people’s interest. Short paragraphs and bullet points are extremely easy on the eye and keep the reader’s interest longer. If a reader gets lost in your long paragraphs it is easy for them to click off your website and head somewhere else.

6. Consider Human Nature – Most people worry about missing out on good opportunities. Have a time-limited offer on whatever you are selling or a Pending Price Increase.

7. Proof Is Powerful – Having case Studies or Testimonials about your product offering are powerful tools that add credibility and tell your reader that here are some others, like them, who have benefitted from this product in such and such a way, or ways. Show what problems your product or service can solve.

8. Focus On Benefits – People always want to know WIIFM (what’s in it for me) so you need to sell the benefits of your product as opposed to the features.

9. Know Your Purpose – Always know what you want to get out of your ad prior to writing the copy. Long Sales Letters seem to work better than short, however, only go as long as you need to while providing your information. Do not repeat yourself too often.

10. P.S. – Always include a P.S. at the end of your sales copy. Why? Research shows that a P.S. is one of the second most read part of any letter. So it is an opportunity to highlight your biggest benefit to your prospect.

To Your Success,
Chris